{
  "generatedAt": "2026-10-08T17:44:57Z",
  "disclaimer": "Analysis and opinion, not investment advice.",
  "kind": "company",
  "slug": "apple",
  "name": "Apple",
  "ticker": "AAPL",
  "url": "https://deepstack.ltd/companies/apple/",
  "api": "https://deepstack.ltd/api/v1/entities/companies/apple.json",
  "summary": "Apple appears in Part 4, Part 9 of The Buildout. Part 4: AI Spending Has Met Its First Real Bill; Part 9: Habit Was the Moat. Agents Are Draining It..",
  "parts": [
    {
      "part": 4,
      "headline": "AI Spending Has Met Its First Real Bill",
      "url": "https://deepstack.ltd/stories/the-market-stops-paying-for-faith/"
    },
    {
      "part": 9,
      "headline": "Habit Was the Moat. Agents Are Draining It.",
      "url": "https://deepstack.ltd/stories/habit-was-the-moat/"
    }
  ],
  "numbers": [],
  "mentions": [
    {
      "part": 4,
      "section": "The tape picks winners",
      "excerpt": "Apple, spending $14 billion this fiscal year, less than Amazon spends in a month, has chosen to be the anti-hyperscaler.",
      "url": "https://deepstack.ltd/stories/the-market-stops-paying-for-faith/"
    },
    {
      "part": 9,
      "section": "Lede",
      "excerpt": "Within two weeks Muse was Apple’s most downloaded free app.",
      "url": "https://deepstack.ltd/stories/habit-was-the-moat/"
    }
  ],
  "sides": [
    {
      "part": 9,
      "question": "who-collects",
      "side": "owner-of-the-agent",
      "sideLabel": "The owner of the agent",
      "claim": "Muse is gaining traction: as of that Friday it ranked No. 1 in Apple's App Store ahead of ChatGPT at No. 2, Gemini at No. 8, and Claude at No. 13, and since its September 8 unveiling Meta has added nearly $170 billion in market cap and is up 9%…",
      "date": "2026-09-21",
      "url": "https://www.profgmedia.com/p/a-new-ai-app-beat-chatgpt-to-no-1",
      "linkVerified": true,
      "storyUrl": "https://deepstack.ltd/stories/habit-was-the-moat/",
      "sidesUrl": "https://deepstack.ltd/sides/habit-was-the-moat/"
    }
  ],
  "coverage": {
    "creators": 83,
    "claims": 955,
    "texts": 494,
    "asOf": "2026-10-08"
  },
  "lastUpdated": "2026-10-08",
  "market": {
    "price": 337.6388,
    "change": 0.9688,
    "changePercent": 0.2878,
    "marketCap": 4959021255013,
    "pe": 38.5432,
    "nextEarnings": "2026-11-02",
    "exchange": "NASDAQ",
    "currency": "USD",
    "asOf": "2026-10-08T14:30:51.000Z",
    "source": "Financial Modeling Prep",
    "sourceUrl": "https://financialmodelingprep.com",
    "note": "Delayed quotes."
  }
}